07 MarPurpose of multiple domain names

Question about multiple domain: Please explain the purpose of having multiple domain names for the same site?


Answer: Some uses multiple domain names for the same site to improve search engine rankings and have multiple entry points to their site. Protection can also be the reason. Like if your site named is “xyz”, you might also want to purchase “xyzsucks” and “ihatexyz”. Another one is typos, since sometimes, it’s unavoidable that people misspell things and your domain name is no exception.

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We hope our answer about multiple domain has helped to solve your problem. Otherwise, you can try alternative answers below. If you have a better answer, please leave a comment in the box below.

4 Responses to “Purpose of multiple domain names”

  1. Krissy says:

    This is called domain parking and it is actually a benefit.

    "Domain parking is an advertising practice used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting an under-developed domain name. The domain name will usually resolve to a page containing relevant advertising listings and links. These links will be targeted to the predicted interests of the visitor and may change dynamically based on the results that visitors click on. Usually the domain owner is paid based on how many links have been visited (e.g. pay per click) and on how beneficial those visits have been. The keywords any given domain name provide clues as to the intent of the visitor before arriving. For example, the domain fast-weight-loss.com might point to a page of links to diets and weight-loss drugs.

    Another use of domain parking is to be a placeholder of an existing web site. A company might choose to use this method to redirect its website traffic to another web site it owns." -Wikipedia

    It is usually created by large companies that get a lot of traffic and customers. This costs hardly any money if your host allows you to have parked domains. All you pay extra is domain names.

    The purpose of parked domains is to get more traffic towards your site. If you have a company that is called "designxpress.com", you might also park the domain "designexpress.com", just in case customers do a typo.

  2. dudeh says:

    maybe the site owner wants the domain to be exclusive, or it might be also to trick search engines.

  3. sheeple_rancher says:

    To catch name variants people are likely to type or assume.
    Example

    Company makes electronic hamburgers and is called Lectro Meat Inc might want something like www.lectromeat.com as their mani site, but might also pick up:

    lectromeat.org lectromeat.net lectromeat.biz
    lectro-meat.com
    electromeat.com
    electriconicmeat.com
    electronichambugers.com

    and so on.

  4. bow4bass says:

    if you have several aliases, you can set them up so you use one domain name for advertising in magazine A, and another domain name for advertising on radio station B, easy to track that way – since its crappy to use query strings and codes in domain names for print or other advertising – and they all see the same content

    its just one way of doing it

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